Name: House of Dreamers
Rating: 5.0

House of Dreamers

ExCeL, Royal Victoria Dock, 1 Western Gateway, London E16 1XL, UK

1-99 Years

Paid

Website

Message

Description

Looking for the best things to do with kids in East London? House of Dreamers at Immerse LDN offers an imaginative, sensory-rich family experience that blends vibrant design, modern tech, and play.

Standard ticket prices start from £18.90, with special family bundles and group rates available when booking online through the official ticketing portal. Located at the Royal Victoria Dock, this interactive exhibition invites visitors to step directly into a pastel-hued world dedicated to the power of dreams and creativity.

If you are looking for the best place for a day out with family and kids to experience interactive art and immersive family entertainment, this colourful London attraction delivers a memorable shared adventure.

Features

Paid
Host birthday parties: Yes

Features

What makes House of Dreamers unique?

Interactive wristbands (DreamBands) that visitors scan at activation points throughout the rooms to trigger custom digital experiences.
Immersive sensory play featuring 16 distinct installations that mix vibrant design, light, sound, and technology.
AI-powered installations that allow children to see their digital drawings and avatars come to life within projected environments.
Whimsical photo backdrops designed to spark imagination while maintaining an engaging narrative about personal ambition and self-belief.

Top 5 Highlights

How does the journey begin on the Dream Train? Visitors start by boarding the lilac Dream Train where fairytale London scenes, rainbows, and butterflies pass by on screens. Children can chat with the virtual train driver before stepping out into the main exhibition spaces.
What is inside the Never Give Up installation? This room features a forest of pink punch bags labelled with emotions like fear or sadness. Kids love letting off steam by tapping the bags to an upbeat soundtrack.
Why is the Enjoy Today ball pit a favourite for kids? This massive pink ball pit includes slides, mirrored ceilings, and selfie buttons. Children can leap around and play freely in a safe, high-energy environment.
What can families discover in the Wonder oasis? Resembling a vibrant tropical garden filled with giant flowers and waterfalls, this room lets children use a Dream Scanner. Their custom-coloured drawings of unicorns and rabbits appear running across digital projections on the walls.
How does Change Perspective turn rooms upside down? Inspired by classic literary themes, this space features upside-down lounges, kitchens, and bathrooms. It provides a playful optical illusion that delights both younger kids and teenagers.

Facilities

Toilets: Standard and accessible public washrooms are located within the wider Immerse LDN and Excel venue spaces.
Buggy Parking: Designated buggy storage areas are available on-site to accommodate pushchairs during the walk-through experience.
Food and Drink: A range of food and drink options operate around the Excel waterfront area just outside the exhibition doors.
Accessibility: The venue is fully wheelchair accessible with flat floor layouts and step-free routes.

Pro-Tips for visiting parents

Book Off-Peak Slots: Choosing weekday morning slots helps avoid heavy weekend crowds and allows younger children to explore installations at a calmer pace.
Charge Your Phone: The pastel-hued rooms and interactive projections offer countless photo opportunities, so ensure your devices are fully powered.
Wear Comfortable Footwear: Since the experience requires walking through 16 distinct rooms and climbing in and out of ball pits, practical shoes are essential.

Frequently Asked Questions

Is House of Dreamers worth it for toddlers and young children? The exhibition functions as an elevated sensory soft-play experience featuring giant ball pits, projection rooms, and tactile zones that toddlers thoroughly enjoy. The colourful visual design and hands-on elements keep young children captivated from start to finish.
How long does a visit take? Plan for a visit lasting between 60 and 90 minutes to comfortably experience all 16 interactive rooms without feeling rushed. Allow extra time if your children want to spend longer playing inside the ball pit or drawing stations.
Where is the best place to park? Utilizing the designated on-site car parking facilities directly underneath or adjacent to the Excel venue offers the most convenient access. Pre-booking your parking space online prior to arrival ensures a seamless start to your day.
Are there age restrictions or accessibility accommodations? All ages are welcome to attend, and the entire venue is fully wheelchair accessible with flat entry routes. The interactive format accommodates pushchairs, though designated buggy parks are provided inside.

What to see

Key Attractions and Installations

Dream Train: The immersive introductory ride setting the theme for the journey.
Never Give Up: An active sensory zone with interactive emotional punch bags.
Catch Your Dreams: A glowing dark room filled with luminous elements and games.
Enjoy Today: A giant pink ball pit equipped with slides and mirrored ceilings.
Wonder: A tropical digital oasis featuring custom colouring activities and projection scanners.
Enchanted: An icy winter woodland room featuring glowing moons and immersive nature motifs.
Reach for the Stars: Floor and wall projections responding directly to body movements.
Sparkle More: A disco room set underneath a vast canopy of glitter balls.
Wall of Dreams: A reflective interactive wall where visitors pin handwritten hopes and aspirations.
Change Perspective: Upside-down surreal rooms playing with scale and layout.

What Visitors Love

High Engagement: Parents frequently highlight that the interactive wristbands and touch-point projections keep children actively involved rather than just passive observers.
Friendly Atmosphere: Staff members receive regular praise for being welcoming, energetic, and helpful with families navigating the rooms.
Surprising Depth: Reviewers note that beyond the photogenic visual aesthetics, the underlying focus on imagination and positive ambition provides a meaningful takeaway for kids.

What Visitors Don't Like

Peak Ticket Costs: Some visitors mention that weekend pricing can feel high once multiplied across a large family group.
Timed Flow Restrictions: On busier days, staff may gently encourage groups to keep moving forward, which can feel a bit rushed for toddlers who want to linger in specific zones.
Audio Levels: The background music and energetic soundtrack can occasionally feel loud for younger children with sensory sensitivities.

What is beyond the main attraction nearby?

Royal Victoria Dock: A scenic waterfront area offering wide boardwalks and views of passing cable cars.
Excel London Waterfront: Home to various seasonal pop-ups, outdoor plazas, and family dining terraces.
The Crystal: An interactive exhibition focused on sustainable urban futures located nearby at the docks.
IFS Cloud Cable Car: A scenic cable car link crossing the River Thames between the Royal Docks and Greenwich Peninsula.

Website

Price

Price: Paid

Price Details

Adult: £23.90 + £1.00 booking fee
Child (ages 4–12): £18.90 + £1.00 booking fee
Reduced Fare: £16.90 + £1.00 booking fee
Open Ticket: £32.90 + £1.00 booking fee
Family Bundle (4–6 people, max. 2 adults): £19.90 per person + £1.00 booking fee
Groups (5–19 people): £21.90 + £1.00 booking fee

Pricing URL: https://feverup.com/m/628172

Birthday Parties

Offer Birthday Parties: Yes

Birthday Party Details

Dedicated private birthday party packages are not explicitly listed on the main ticketing platform. For group celebrations or private event inquiries, contact can be directed through the venue's corporate or group booking coordinators via the official platform.

Please visit website.

Address: ExCeL, Royal Victoria Dock, 1 Western Gateway, London E16 1XL, UK

Post Code: E16 1XL

Council: London

County: Greater London

By Tube: Custom House Station on the Elizabeth Line provides direct step-free access right to the venue.
By DLR: Prince Regent DLR Station places visitors directly next to the Excel waterfront entrance.
By Bus: Local bus routes 147, 241, and 474 stop right outside the station terminals including Prince Regent Bus Station.
On-Site Venue Parking: Secure parking is available directly on-site at the Excel London campus and can be booked in advance (using postcode E16 1FR). Note that local campus road access runs via Royal Victoria Dock Road or the A112.